Frasiah is a seasoned Market Research Analyst at Perlin Ventures, bringing over two years of hands-on experience in real estate sales, rentals, and marketing from her tenure at Blue Falcon Estate Agents. In that time, she has directly contributed to over KES 140 million (approx. USD 1.4 million) in closed sales and rental deals by validating more than 90 property listings and making upwards of 300 verification calls. Her fact-checking process has significantly reduced investment risk in a market where up to 18% of transactions in Nairobi are flagged for title inconsistencies or misrepresented valuations.
At Perlin Ventures, Frasiah applies a structured, data-driven approach to market research. She designs custom Excel and Google Sheets systems—often integrating AI tools—that have reduced report turnaround time from three days to less than one, improving efficiency by over 67%. Her ability to translate raw data into actionable insight has allowed investors to shift strategy dynamically—such as switching from long-lets to short-stays when units fall below Nairobi’s 35.2% short-term rental occupancy benchmark—resulting in an average return uplift of 2.1 percentage points across reviewed units.
Frasiah’s academic foundation in Library and Information Science from Kenya Technical Trainers College supports her meticulous data organisation and information retrieval skills. Her earlier roles, including Library Assistant at the National Treasury Resource Centre—where she catalogued over 2,000 policy documents—and Personal Assistant at Aculaser Institute, where she coordinated over 60 high-level meetings, have strengthened her discipline, precision, and professional communication.
In her current role, she has authored 14 quarterly market briefs, often cited in investor funding decks, while conducting weekly field sweeps and interviews to ensure all insights are accurate and locally verified. Frasiah's ability to combine field validation, data analytics, and visual reporting makes her a key asset in delivering investor-ready research and ensuring informed, confident decision-making.